rob
Just another weblog
Keep it simple…
By rob January 31, 2007
Mark Hurst wrote an intriguing piece at goodexperience.com (see link below) about community-driven websites — showing information that customers care about-vs. organizationally-driven sites-showing successive layers of expensive redesigns with competing interests of design, marketing and branding. He says it “proves an (obvious) point about branding online: the brand is the customer experience, not the colors or logos. The [organizationally-driven] site has all the “right” colors and graphics…attempting to create an emotional experience for the user.” Whereas the “[community-driven] site delivers its information in black text, on a white background, with blue text links.”
Hurst goes on to say: “enough talk about colors creating an emotional experience. When people go online to answer a question, they don’t care what color, typeface, associated graphics, or website domain is showing on the page. They just want a QUCIK and EASY experience.”
http://www.goodexperience.com/blog/archives/001182.php
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Comments
patricio says
8:27 am, February 1, 2007
Excellent post. Does this site address this simplicity in your view?
rob says
8:56 am, February 1, 2007
Hi, thanks for your comment. To be honest, I’m still trying to come up with the answer to your question; I’ve been spending time on this site, getting comfortable with it and figuring out how I can derive value from using it. That said, I feel there is a curve to getting comfortable with all of the features and have not found it to be overly intuitive. I’m a huge fan of sites like YouTube, CL and Myspace b/c they require little to no effort from the user.
rcgmac says
1:32 pm, February 1, 2007
Knowledge is not currency. Information that you can use is currency. So far all I see is yet another Blog site. I hope there is more to it than this.
rob says
1:50 pm, February 1, 2007
Hi rcgmac, does your comment address my post or the site as a whole?
cole says
9:18 am, February 3, 2007
simplicity is the uber-sensibility. There is a lot here in this site. It seems to me that you can just use any single feature and ignore the others. I am guessing that each area of the site is appealing to a slightly different user. For me, I like the option of just going in and seeing what other think the value of a square is in the neighborhood I am shopping - cole valley, SF. (94117) - and seeing the comments people are leaving.
cgmacd3 says
6:09 pm, February 12, 2007
I think that Rob may be on to something….
blog says
9:04 am, October 9, 2007
hi…
great post…