Success demands a thorough market analysis with an accurate understanding of customers and competitors, both today and the market trends tomorrow. Marketers need to master the best practice tools and techniques which allow them to anticipate new customer needs, new niches and new market opportunities.

The paradigm of market research is shifting: in the old times, market researchers and other professionals seeking for customer information had good technical knowledge but lacked the ability to take a wider, anticipatory role. In the new world managers in charge of business to business market intelligence are required to be more ‘business aware’ and have higher personal, social and professional skills to really analyze, not just report their findings - thus adding more value.

Isn’t my currency a perfect tool for this?

Chestnut Street is composed of an eclectic mix of shops, restaurants, coffee houses and services.

While sophisticated in nature, the street has a distinctive neighborhood feel. The street is usually bustling with people meeting for coffee, shopping for trendy clothes, running errands or meeting for lunch or dinner.

If you live in the neighborhood you would find that you probably wouldn’t have to ever go off the street to do your shopping or find every service that you might require in your daily business.
1028 Chestnut Street, San Francisco, 94109