Today, as I spend the day with my kids and prepare them for a holiday with their grandparents, in the background I ignore my blackberry buzzing and my phone ringing knowing all along knowing what is at work - one of the largest players in my vertical has moved the ball further and in my general direction. I admit I was expecting it but what surprises me is how indifferent I have been to their impressive announcement. Perhaps I was expecting them to up the anti even more or perhaps I am just happy to be in the intellectual company of some really smart entrepreneurs. They see what I see but are just going about it differently. Plus, I got a free ride on their press thanks to Matt Marshal at VentureBeat and Rafe Needleman at WebWare. Congratulations Rich and Lloyd! You guys are making this fun!